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A digital training course dedicated to all economic activities in Lugano
L*3
- A digital training course dedicated to all economic activities in Lugano promoted by Lugano Living Lab as part of the MyLugano project.
The program, structured in three appointments, aims to offer local entrepreneurs practical tools and essential skills to understand the present and successfully face the challenges and opportunities of an increasingly digital society. - From digital marketing, through brand identity to the most effective sales strategies: each evening develops a particular theme in the company of one or more experts and allows you to make your own essential skills to successfully manage your economic activity. To participate in the evenings, it is necessary to register for free using the form on this page. Seats are limited, so be sure to secure your spot in advance.
Programma
Dynamically generated on live site
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Evenings
- Evening 1/3.
The future of commerce in the city- Tuesday, April 30
19:00 — 21:00
Studio Foce, Lugano
Description
The evening offers an in-depth look at the future of commerce in the City, exploring future scenarios, emerging trends and the impact of new technologies on consumer habits and behavior.
The results of a recent study that analyzed consumption habits and purchasing behavior in Lugano will be presented. In the company of Vincenzo Riili, Marketing Manager of Google Italy, the main trends and strategies for successfully promoting and managing an economic activity in the era of digitalization will be discussed and explored in depth.
Join us for a compelling and informative evening.
- Tuesday, April 30
- Evening 2/3.
Promote your business successfully- Wednesday, June 5
19:00 — 21:00
Studio Foce, Lugano
Description
This evening is dedicated to the art of successfully promoting your business, focusing on effective marketing and branding strategies. In the company of a Branding and Design expert, we will explore key topics to help your company build and consolidate its presence, creating a recognizable and winning brand image.
1. Social media tactics and local branding:
- How to make the best use of social media to increase local visibility.
- Creation of an in-store and online presence that reflects the identity of your brand.
2. Practical insights and successful examples:
- Analysis of case studies of businesses that have implemented successful marketing strategies.
- Practical examples and tips to adapt these tactics to your business.
- Wednesday, June 5
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