Date
March 12, 2020
Location:

Lugano goes digital!

/ Eventi

Lifestyle Tech Hub Lugano & participation in Milan Digital Week 2020

L*3
  • Video contributions from the live streaming conference dedicated to: technology, fashion and innovation compared.
    Business opportunities in Lugano and Switzerland.

    Lugano goes digital's contributions were presented at Milan Digital Week 2020

    The event was streamed on 12 March 2020 #luganogoesdigital, a discussion divided into 3 panels, with international guests on the topics of innovation and new technologies in the field of fashion and a discussion on Swiss, Ticino and Lugano entrepreneurship.

    They moderated the debate
    Andrea Arcidiacono And Giada Marsadri #digitaleènormale
    Institutions/Academy/Business: an innovative mix characteristic of #Lugano
  • When
    March 12, 2020

    Dove

    Via Canova
    CH—6900 Lugano

Programma

Dynamically generated on live site
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  • Speakers
    • 18
  • Topics covered
    • 15
  • Involved brands
    • 11

Thanks to the rapporteurs

  • Roberta Cocco
    • Councillor for Digital Transformation and Civic Services, City of Milan
  • Davide Baldi
    • CEO Luxochain
  • Luca Gambardella
    • Director of IDSIA (USI/SUPSI)
  • Nicolas Girotto
    • CEO Bally
  • Jochen Bella Ada
    • IBM iX Leader, IBM
  • Enrico Roselli
    • CEO La Martina
  • Marc Sondermann
    • Director of Fashion Magazine
  • Thomas Salafia Bajoni
    • President Bajoni & Partners
  • Boas Erez
    • Rector of the Università della Svizzera Italiana
  • Michele Foletti,
    • Municipal of the City of Lugano and Member of the Grand Council
  • Paolo Marai
    • President and CEO Timex Group — Luxury Division
  • Maggie Rokkum-Lyrics
    • Executive Manager/Head of Strategic Investments at Copernicus Asset Management SA
  • Adam Stanford
    • Managing Partner of Deloitte Consulting Switzerland
  • Lorenzo Cantoni
    • Director of the Institute of Digital Technologies for Communication of the Università della Svizzera Italiana
  • Emanuele Carpanzano
    • Director of the Department of Innovative Technologies — SUPSI
  • Michele Raballo
    • Accenture (in video link)
  • Carlo Terreni
    • President of Netcomm Suisse
  • Marco Borradori
    • Mayor of the City of Lugano
  • We also thank the moderators Andrea Arcidiacono and Giada Marsadri and the Events and Congresses Division for hospitality.

Program

  • Panel 1
    Fashion Tech: the role of digital innovation in development in the fashion sector
    • In the first panel our guests spoke about #brand and comparative research centers, initiatives that enrich innovation dedicated to the world of tech and digital communication in the field of fashion. An in-depth study dedicated to the topic of #blockchain applied to the fashion sector and the tech landscape to support companies.

      Guests:

      Opening and greeting on video link:

      Roberta Cocco
      Councillor for Digital Transformation and Civic Services, City of Milan

      Davide Baldi

      CEO Luxochain

      Luca Gambardella

      Director of IDSIA (USI/SUPSI)

      Nicolas Girotto
      CEO Bally

      Jochen Bella Ada

      IBM iX Leader, IBM

      Enrico Roselli

      CEO La Martina

      Marc Sondermann

      Director of Fashion Magazine (in video link)
  • Panel 2
    Innovation culture: Research and Development encouraged by framework conditions.
    • In the second Panel, on the other hand, it was explored how #ricercaesviluppo can be encouraged by #condizioniquadro, addressing the opportunities of a Lugano that has emerged to be reactive and positive for companies. Favorable conditions relating to taxation, training and research offerings, position as a pole between north and south of the Alps and an approach to support the development of new proposals. Reflections also on the topic #futurework and being ready and reacting to the crisis, like the one we are experiencing now.

      Guests:

      Thomas Salafia Bajoni

      President Bajoni & Partners

      Boas Erez

      Rector of the Università della Svizzera Italiana

      Maggie Rokkum-Lyrics

      Executive Manager/Head of Strategic Investments at Copernicus Asset Management SA

      Marc Sondermann

      Director of Fashion Magazine (in video link)

      Adam Stanford

      Managing Partner of Deloitte Consulting Switzerland
  • Panel 3
    Presentation of the Lugano Lifestyle Tech Hub
    • In the final panel it was an honor and a real pleasure to be able to host the presentation of the new #LifestyleTechHub of Lugano. A huge opportunity for our territory that we are happy to have supported with this streaming event.

      Guests:

      Lorenzo Cantoni

      Director of the Institute of Digital Technologies for Communication of the Università della Svizzera Italiana

      Emanuele Carpanzano

      Director of the Department of Innovative Technologies — SUPSI

      Nicolas Girotto

      CEO Bally

      Michele Raballo

      Accenture (in video link)

      Carlo Terreni

      President of Netcomm Suisse

      Marco Borradori

      Mayor of the City of Lugano

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