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A cultural gamification initiative to enhance Lugano's cultural heritage, combat overtourism and strengthen the bond between tourists, citizens and territory.
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- Earn Your Destination is a cultural and sustainable tourism project promoted by the UNESCO Chair of the University of Italian Switzerland, in collaboration with Lugano Living Lab as part of the MyLugano project. Thanks to interactive quizzes, every participant — visitor or resident — is invited to actively explore the city: answering questions means investing time and attention to discovering Lugano in a new light.
- Here culture cannot be bought: it is conquered. With Earn Your Destination, Lugano is not just a tourist destination, but an authentic experience to live and deserve.
- Started
- July 2025
- In progress
Why participate?
- Discover Lugano in an authentic way
Don't be a simple tourist: become an active part of the city, even if just for a day. - Live an interactive and rewarding experience
With the appMyLugano, explore, respond, interact and receive a real prize. - Support sustainable tourism and local culture
Participating means contributing to the enhancement of Lugano, while respecting traditions, authentic places and local community.
How to participate
- 1. Choose yours here
- Are you a tourist?
Select the visitor quiz.
Do you live in Lugano?
Choose the resident quiz.
Each route is designed to offer you a personalized experience.
- Are you a tourist?
- 2. Discover the city by answering questions
- Stroll the streets of Lugano, observe squares, historic buildings, works of art, and answer questions about history, culture and local traditions.
- 3. Redeem your digital prize
- If you answer at least 80% of the questions correctly, you will receive your LVGA Points, the app's digital currencyMyLugano.
- 4. Spend your LVGA Points in Lugano
- Use points at affiliated stores, bars and clubs. Every correct answer brings you closer to aLugano more alive and sustainable.
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